The Bear Necessities

Notes from Mapleton, Utah on clean ingredients, handcrafted soap, and the scents that turn everyday routines into something worth looking forward to.

Bath soak, explained: magnesium, mineral salts, and a slower evening

Bath soak, explained: magnesium, mineral salts, and a slower evening

A handcrafted magnesium and Epsom salt bath soak from Mapleton,...
6 min read
Wild Bear gifts arranged with green ribbon: Sugar Bear soap, room spray and car freshener, a ceramic dish soap jar with wooden brush, and Sweet Tobacco beard oil.

The Wild Bear gift guide: build a gift by who it's for

Handmade gift ideas from Mapleton, Utah, sorted by recipient. Build...
7 min read
A Summit car freshener hangs from the rearview mirror above a freshly detailed dashboard, with a folded green microfiber cloth on the passenger side.

Auto fresheners after a detail: what to hang and what to skip

Just detailed your car? How to pick auto fresheners so...
6 min read
A woman applies a round ivory lotion bar to the back of her hand beside a bowl of shea butter and a Wild Bear Market Saffron Cedarwood tin.

Shea butter, explained: what it does and where we actually use it

What shea butter does for skin, why it makes a...
6 min read
A woman's hand sprays Sand & Sea room spray into the air in a softly lit bedroom, with fine mist catching the sunlight.

How to use a room spray: where to spray, how much, and which rooms need it most

How to use a room spray: how many sprays, where...
6 min read
Pumpkin, apple, plum, cinnamon sticks, and golden autumn leaves blend into sparkling snow and fir branches in a sunlit woodland scene.

The best car air freshener scents for fall and winter

Our picks for the best car air freshener scents for...
6 min read
Pink Sugar car freshener hanging from a rearview mirror, with a summer carnival glowing outside the windshield at dusk.

How to make your car freshener last longer

Want a long lasting car air freshener? Five simple ways...
6 min read
Wild Bear Market Sugar Bear natural bar soap on a bamboo tray beside plant oils on a stone bathroom countertop.

What makes a soap natural? How to read a bar soap label

What natural soap really means on a label: saponified oils,...
6 min read
Pink Sugar car freshener hanging from a rearview mirror, with close-up views of its ridged wooden lid and glass fragrance-oil reservoir.

What actually makes a car freshener last: the lid, the glass, and the drive

What makes a long lasting car air freshener last 6...
6 min read
Abstract fragrance droplet with coastal blue, warm gold, and soft green reflections against a light cream background.

What "phthalate-free fragrance" actually means, and how we choose ours

Phthalate-free fragrance, explained in plain English: what phthalates do in...
6 min read
A hand uses a dropper to refill a Tropic Like It’s Hot glass car freshener beside its matching refill bottle and detached wooden lid.

Keep the bottle: how to refill your car freshener instead of replacing it

One Wild Bear Market refill bottle re-scents your car freshener...
6 min read
Lavender Driftwood car freshener hanging from a rearview mirror, matching room spray on an entryway table, and purple bar soap beside a shower.

Build a signature scent: one scent from your car to your shower

Pick one scent and carry it from your car to...
7 min read
Solid lotion bars, explained: deep moisture without the bottle

Solid lotion bars, explained: deep moisture without the bottle

Solid lotion bars are concentrated, waterless moisture in shea and...
6 min read
How we make cold process soap in Mapleton, Utah

How we make cold process soap in Mapleton, Utah

See how our cold process bar soap is made by...
6 min read
Beard care for beginners: beard oil, balm, and how to use both

Beard care for beginners: beard oil, balm, and how to use both

Beard oil vs balm: what each one does, whether you...
6 min read
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Customer favorites

A cross-section of the products Wild Bear customers reorder, gift, and talk about.

Shop best sellers
  • Coconut Lime Car Freshener

    Coconut Lime Car Freshener

    $7.49
    $7.49
  • Sand & Sea Room Spray

    Sand & Sea Room Spray

    $12.00
    $12.00
  • Men's bar soap - vetiver and pine tar - Wild Bear Market

    Vetiver Pine Tar Bar Soap

    $7.99
    $7.99
  • Four bottles of beard oil with different scent labels on a white background

    Beard Oil

    $10.99
    $10.99
  • Beard Balm

    Beard Balm

    $12.99
    $12.99
  • Grizzly Beard Crate
    Up to 12% offSold out

    Grizzly Beard Crate

    $29.99
    $29.99 $33.99
  • Coconut Glow Car Freshener

    Coconut Glow Car Freshener

    $7.49
    $7.49
  • Refreshing Bath Soak
    Up to 24% off

    Refreshing Bath Soak

    $18.99
    $18.99 $24.99
  • Sand & Sea Solid Lotion Bar
    Sold out

    Sand & Sea Solid Lotion Bar

    $7.00
    $7.00

  • There's plenty more

    Shop best sellers
  • Scent Satisfaction Guarantee
    If the scent is not right, we will refund or replace it. No questions asked.
  • Clean ingredients
    Phthalate-free fragrance and no ingredients from the California Prop 65 list.
  • Small batch in Utah
    Handcrafted in Mapleton, Utah, with the same care across every product line.